Virtual – Google Analytics & Data-Driven Marketing

Website analytics will provide you with invaluable website data about visitor demographics, usage characteristics & behaviour as well as allowing you to measure the results of marketing campaigns. This information will help you to make informed changes to your website and/or marketing activities based on actual data and build a strategy that will lead to growth. In this virtual course you will learn how to set up and use Google Analytics (GA) and gain an understanding of basic and custom reports in GA. You will also learn how to set up audiences for remarketing and get an introduction to Google Tag Manager.

This course will be delivered over a 3 hour virtual session, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session

Please contact Sinéad at [email protected] if you have any questions about this course.

Course Content

  • Background to GA & how it works
  • Understanding key metrics: users, sessions, goals etc.
  • The GA Dashboard
  • Key Reports: Real-time, Audience, Acquisition, Behaviour & Conversion
  • Understanding your website audience demographics
  • Assessing the performance of your marketing activities
  • Analysing user behaviour
  • Sales funnels & goals
  • Setting up an Audience List & using segmentation
  • Creating custom reports
  • Using Google Tag Manager & setting up GA tracking

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Upcoming Dates

Thursday 12th November, 9.30 am - 12.30 pm

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Digital Marketing and Web Development by Seditio