Website analytics will provide you with invaluable website data about visitor demographics, usage characteristics & behaviour as well as allowing you to measure the results of marketing campaigns. This information will help you to make informed changes to your website and/or marketing activities based on actual data and build a strategy that will lead to growth. In this virtual course you will learn how to set up and use Google Analytics (GA) and gain an understanding of basic and custom reports in GA. You will also learn how to set up audiences for remarketing and get an introduction to Google Tag Manager.
This course will be delivered over a 3 hour virtual session, and participants will be able to:
Please contact Sinéad at [email protected] if you have any questions about this course.
Thursday 12th November, 9.30 am - 12.30 pm
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