Virtual Social Media Marketing

On Virtual Social Media Marketing, you will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Twitter, LinkedIn, Instagram & Snapchat and learn which platform or platforms are best suited to your business.

Topics will include case studies of Irish and global businesses effectively using social media to build customer communities and successfully manage their online brands, best-practice for social media publishing, measuring performance and how to handle negative commentary on social media.

This course will be delivered over 2 x 3 hour virtual sessions, and participants will be able to:

  • Interact live with the trainer on video platform
  • Engage with other participants on the training
  • Access notes and materials after the virtual delivery
  • Access recording of virtual training session to refer back to

Please contact Sinéad at [email protected] if you have any questions about this course.

Course Content

  • The Social Media Landscape
  • Defining Social Media Marketing objectives
  • Using Facebook, Twitter, Instagram, Snapchat & Linkedin for business
  • Publishing best practices & the importance of Storytelling
  • Video content & live-streaming
  • Running competitions on social media
  • Crisis management & dealing with negative commentary
  • Social media management tools
  • Creating a publishing plan
  • Implementing paid social media advertising campaigns on Facebook, Twitter & LinkedIn
  • Creating a social media marketing plan; objectives, customers, channels, content, targeting & measurement

Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing (Daytime, Evening or Virtual).

Course Dates

Tuesday 16th June, 9.30am - 12.30pm

Friday 19th June, 9.30am - 12.30pm

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Joining instructions to be sent to participants upon registration.

Digital Marketing and Web Development by Seditio