On Virtual Social Media Marketing, you will learn how to develop and implement a social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Twitter, LinkedIn, Instagram & Snapchat and learn which platform or platforms are best suited to your business.
Topics will include case studies of Irish and global businesses effectively using social media to build customer communities and successfully manage their online brands, best-practice for social media publishing, measuring performance and how to handle negative commentary on social media.
This course will be delivered over 2 x 3 hour virtual sessions, and participants will be able to:
Please contact Sinéad at [email protected] if you have any questions about this course.
Thursday 5th November, 9.30 am - 12.30 pm & Friday 6th November, 9.30 am - 12.30 pm
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Joining instructions to be sent to participants upon registration.