This 3 hour (half-day OR evening) course will give you a valuable insight into web analytics, show you how to collect data on your website and demonstrate how to draw actionable conclusions from the data. In this session you will look at the basic and advanced reporting functionality of Google Analytics and how you can use web analytics to develop a better web strategy for your company by making informed decisions, increasing conversions and measuring marketing performance.
Want to build on your existing knowledge? Get past the basic uses of Google Analytics with our two day Masterclass in Data Analytics.
Friday 23rd November, 9.30am-12.30pm
Tuesday 4th December, 6-9pm
(incl. course materials & refreshments)
The Irish Times Building,
24 - 28 Tara Street,
This course is also offered on a tailored in company basis
‘The Digital Marketing Evening Programme was a well-balanced course, with a good focus on practical elements and their theoretical underpinnings. The course facilitators were all experts in their areas and were of great assistance in sorting the wheat from the chaff when navigating the landscape of digital tools out there. I'm now fully equipped with a toolbox of digital best practice that I am applying in my role daily in a variety of ways. The course has equipped me to be more inventive, intuitive and creative in my approach to digital. I'd really recommend the course to anyone looking to be more efficient and effective in their digital efforts.’
Digital Communications Manager ,
Great Place to Work
‘The Digital Marketing course was really useful in terms of making sure I am up to date with the latest tools and techniques for online communications. It strengthened my knowledge of topics such as data protection and eMarketing, and I got some great tips on writing for digital, SEO and Google AdWords. I will definitely apply lots of what I learned in the promotion of both my own business and in my work with clients. ’
Founder / Managing Director ,
Alice PR & Events