Content is King
Successful digital marketing strategies have one thing in common: engaging content is at their core.
Learn how to adopt your brand’s tone of voice to create compelling content and drive Return On Investment (ROI).
About the course
This virtual course focuses on understanding your audience and developing effective meaningful and engaging content. You will learn tips and tools on how to write clearly and concisely that is relevant to your audience. You will also explore the various digital platforms used to reach your audience and how content needs to be adapted for these platforms.
You will also look at inbound marketing, focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey.
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Content Marketing Strategy course. Co-created with you to help tackle your team's unique goals and challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Course content
Course content
- Building Trust Through Content
- The Four Stages of Inbound Marketing: Attract, Convert, Close & Delight
- Setting SMART Goals for Your Content Strategy
- Writing a Mission Statement to define the key pillars of your content marketing strategy
- Creating a Customer Persona
- Setting Your Voice & Tone: Character, Tone, Language, Context & Purposes
- Choosing Your Channels
- Creating a Compelling Content Marketing Blog
- Idea Generation & Storytelling
- Writing Content for Emails, landing pages, calls to action & forms
Who should attend
Digital marketing practitioners or individuals responsible for marketing activities in their organisation.
Certification
A Certificate of Attendance can be supplied in soft-copy and/or hard-copy on request.
Frequently Asked Questions
Do I need to prepare anything in advance?
No pre-preparation is required for this course.
Let's Talk!
Contact us to find out more about any of our courses and what we can do for you.