Still Central to the Marketing Mix
Did you know that there are 3.9 billion daily email users? Email marketing is considered one of the most popular and effective forms of digital marketing for increasing brand awareness, engaging with your customers and promoting your products and services.
About the course
While email marketing is not new, it remains one of the most effective channels a company has for reaching its audience and is central to the marketing mix.
This course, Email Marketing and Lead Generation, will help you gain knowledge and tools on how to design, build, deliver and measure email marketing campaigns to ensure you get the best possible return. You will also understand how to generate great quality leads and how to maintain a GDPR-compliant database.
You will learn how email marketing fits into your marketing plan and how you can develop an effective email marketing strategy for your business.
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Email Marketing & Lead Generation course. Co-created with you to help tackle your team's unique goals and challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Course content
Course content
- Gathering customer data & using "hooks"
- Segmenting your data
- Data Protection best practice (GDPR considerations)
- The "CRITICAL" elements of email marketing
- Writing great subject lines to boost your open rate
- Personalisation – the 3 ways to personalise an email campaign
- Recommended email service providers & choosing which is right for you
- Understanding email marketing KPI's, link tracking and split testing
- Creating an inbound lead generation programme
- Email automation, sequencing & lead nurturing
Want to learn more? This course can be taken on its own or as part of our Diploma in Digital Marketing.
Who should attend
The practitioner interested in developing a focused email marketing & lead generation strategy that can be used to inform and implement a plan for yourself, your company and/or client.
The business owner/manager who wants to learn about how email marketing & lead generation can be used for their company and/or to be able to have an informed conversation with their marketing consultants.
Certification
A Certificate of Attendance can be supplied in soft-copy and/or hard-copy on request.
Frequently Asked Questions
Do I need to prepare anything in advance?
No pre-preparation is required for this course.
Let's Talk!
Contact us to find out more about any of our courses and what we can do for you.