Content is King
Successful digital marketing strategies have one thing in common: at their core sits truly engaging online content.
On our Masterclass in Content Marketing you'll learn the key rules of effective storytelling across a variety of online platforms. You'll also find out how to avoid the many pitfalls, and why - with a bit of support and insight from an expert - you can become a storyteller for your brand and business.
About the course
Consumers no longer want to be sold to. Ads don't always have the power to persuade potential customers immediately, especially in the crowded online marketplace. Consider this: most consumers will have made their decision to purchase your product or service long before contacting you, your website or seeing one of your ads. Their decision is supported by engaging stories and content they find on social media, in their Google searches and shared across their digital networks.
Our Masterclass in Content Marketing is delivered online and interactive over three half-days. In that time you will discover how effective storytelling can lead to profitable results and learn how you can use your existing digital marketing tools to create, promote and measure your content's performance.
Find and Close Your Skills Gap
Get exactly what your team needs with a tailor-made Masterclass in Content Marketing course. Co-created with you to help tackle your team's unique goals and challenges.
Request a callback to find out more about our tailor-made service and to discuss co-creating training solutions for your organisation.
Course content
Course content
- The Case For Content
- Inbound Marketing Methodology
- Setting Goals
- Buyer Personas & Buyer’s Journey
- Finding Your Brand’s Voice
- Storytelling Tools & Best Practice
- Editorial Calendar & Content Promotion
- Content Mapping & Generation Tips
- Sales Alignment: What & How to Measure
Who should attend
Digital marketing practitioners or individuals responsible for marketing activities in their organisation.
Certification
A Certificate of Attendance can be supplied in soft-copy and/or hard-copy on request.
Frequently Asked Questions
Do I need to prepare anything in advance?
No preparation is required for this course.
What does Live, Online training entail?
We use Zoom to run our live, interactive online sessions, and each class is secured with password access so only the registered participants can join. We ask you to keep your camera on if at all possible. You can join through any browser, or download and instal the free Zoom app from www.zoom.us
And if the course is in-person in the classroom?
In-classroom courses are paperless, so printed course notes will not be distributed to learners. Where possible we will share soft copies of notes with you ahead of the course session. However, you are welcome to use your laptop or tablet throughout the course and print notes that are shared with you by the trainer.
Let's Talk!
Contact us to find out more about any of our courses and what we can do for you.